Clearview have partnered with Experian to make available the Mosaic demographics, lifestyles, preferences and behaviour data for the UK adult population.
The data can be purchased standalone or incorporated into one or more of Clearview’s products such as Business intelligence and reporting or Customer Insight to help support your customer profiling, segmentation, experience and insight initiatives and inform your service and business improvement strategies.
Mosaic is Experian’s most comprehensive cross-channel classification system to date. Built for today’s hyper-connected world, it helps you understand consumers in extraordinary detail. By providing rich, accurate data and a robust methodology, Mosaic gives you the means to start treating people as individuals, and communicate with the UK population more effectively than ever before.
Mosaic reflects the immense changes that have reshaped customer expectations of service quality. Interpretive consumer insights can be integrated into your tools, enabling you to engage with your customers to great effect at every point of contact:
Mosaic is dynamic – it gives you a stable base from which to understand different types of consumer, through a segmentation that keeps pace with changing consumer trends.
Mosaic is actionable – you can deliver relevant content to the right people across the channel mix. From automated emails to targeted communication, you can integrate Mosaic into your current tools to maximise the value of your customer insight.
Mosaic is relevant – you can combine your own customer insight with Mosaic and create customised consumer segments specific to you.
Watch the video to see an example of a Mosaic group type profile known as "Domestic success"...